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A.A.S. in Marketing (HEGIS: 5004)

Steve Winter TeachingThis program gives students a framework for the exciting and rapidly changing field of marketing. Emphasis is placed on developing such skills as communication, decision-making, and problem-solving. Attention is given to such core business tools as accounting and computer information systems as well as liberal arts courses. Possible career areas include: marketing, management, advertising, marketing research assistant, professional selling, and international marketing.

A.A.S. Marketing Course Sequence

It is the mission of the Orange County Community College A.A.S. Marketing Program to prepare the students in its curriculum in such a manner that they may graduate and be able to obtain a position in the business world.  

Program Learning Outcomes

  • Students will demonstrate a working knowledge of marketing principles and applications.
  • Students will demonstrate the ability to identify, analyze, and evaluate market segments and strategies.
  • Students will express business information and ideas effectively in both oral and written forms.

(Course information is included here for your convenience, but please refer to current online catalog for definitive course sequence information.)

First Semester

Course number
Course name
ENG 101 Freshman English I 3
---- Any Social Science 3
---- Math or Liberal Arts Science 3
BUS 101 Business Math 3
BUS 103 Introduction to Business 3
PES 100 Concepts of Physical Wellness 1
  Total: 16

Second Semester

Course number
Course Name
ENG 102 Freshman English II 3
---- Any Social Science 3
--- Math or Liberal Arts Science 3
BUS 105 Business and Society 3
MKT 101 Principles of Marketing 3
PES --- Physical Education 1
  Total: 16

Third Semester

Course number
Course name
OFT 106* Keyboarding 1
ACC 101 Accounting Principles I 4
MKT 203 Marketing Management 3
BUS 203 Business Communications 3
BUS 201 Business Law I 3
BUS 111 E-Business Principles  
or MKT 202 Salesmanship 3
  Total: 17

Fourth Semester

Course number
Course name
MKT 201 Advertising 3
BUS 161 Microcomputer Applications 3
MKT 204 Problems in Marketing 3
----** Business Elective 3
----- Liberal Arts Elective 3
  Total: 15
  Total Course Credits: 64

* Students with sufficient keyboarding ability who pass the keyboarding waiver exam will fulfill this requirement, they do not need to replace the 1 credit.

** It is strongly suggested that students with at least a 2.50 CQPA register for MGT 220 Business Internship.