A.A.S. in Marketing
This program gives students a framework for the exciting and rapidly changing field of marketing. Emphasis is placed on developing such skills as communication, decision-making, and problem-solving. Attention is given to such core business tools as accounting and computer information systems as well as liberal arts courses. Possible career areas include: marketing, management, advertising, marketing research assistant, professional selling, and international marketing.
A.A.S. Marketing Course Sequence
It is the mission of the Orange County Community College A.A.S. Marketing Program
to prepare the students in its curriculum in such a manner that they may graduate
and be able to obtain a position in the business world.
Program Learning Outcomes
- Students will demonstrate a working knowledge of marketing principles and applications.
- Students will demonstrate the ability to identify, analyze, and evaluate market segments and strategies.
- Students will express business information and ideas effectively in both oral and written forms.
(Course information is included here for your convenience, but please refer to current online catalog for definitive course sequence information.)
First Semester
| Course number | Course name | Credits |
|---|---|---|
| ENG 101 | Freshman English I | 3 |
| ---- | Math or Liberal Arts Science | 3 |
| OFT 106 | Keyboarding** | 1 |
| BUS 161 | Computer Applications in Business | 3 |
| ACC 101 | Accounting Principles I | 4 |
| BUS 103 | Introduction to Business | 3 |
Second Semester
| Course number | Course name | Credits |
|---|---|---|
| ENG 102 | Freshman English II | 3 |
| ---- | Any Social Science | 3 |
| ---- | Math or Liberal Arts Science | 3 |
| BUS 101 | Business Math | 3 |
| MKT 101 | Principles of Marketing | 3 |
Third Semester
| Course number | Course name | Credits |
|---|---|---|
| MKT 115 | E-Marketing Principles | 3 |
| BUS 201 | Business Law I | 3 |
| MKT 203 | Marketing Management | 3 |
| MKT 201 | Advertising | 3 |
| BUS 105 | Business & Society | 3 |
Fourth Semester
| Course number | Course name | Credits |
|---|---|---|
| ---- | Any Social Science |
3 |
| MKT 204 | Problems in Marketing |
3 |
| BUS 203 | Business Communications |
3 |
| ART 123 | Visual Comm & Graphic Design | 3 |
| MKT 202 | Salesmanship or | |
| MGT 220 |
Business Internship*
|
3 |
|
Total Course Credits:
|
62 |
* Students need approval of the Chair to register for this course, and at least 2.5 CQPA.
** Students with sufficient keyboarding ability who pass the keyboarding waiver exam will fulfill this requirement; they do NOT need to replace the 1 credit.
